Boomers “like” Facebook

Baby Boomers at ETAG are embracing Facebook at an increasing rate. A recent article in the Huffington Post outlines a study conducted for the Canadian Press that reveals a 10% increase in the use of social media since 2011 by the baby boomer generations. Foster Research recently released a report entitled Digital Seniors, which documented that 49% of seniors in the United States use Facebook.

More and more, volunteers are getting questions from our adult (55+) participants about Facebook at ETAG’s Volunteer Technology Assistance Program. It’s an exciting time because ETAG’s participants are starting to recognize the importance of social media  to connect with long lost family, old friends, and colleagues from their past careers. Facebook has become a medium that allows information, like pictures, do-it-yourself projects and recipe ideas, to name just a few, to be shared between users, which creates amazing opportunities to stay connected with one another.

One of ETAG’s participants, Rupert, attended ETAG’s free program to get assistance with his Facebook account. He was pleasantly surprised to find photo’s of his old neighbour’s child, who he had not seen in over two years! “It’s great to be able to stay in touch with my neighbour through Facebook,” he said when asked how he likes using Facebook. ETAG can help any adult (55+) learn how to do it, in a simple way that makes sense to everyone, regardless of how little experience they have.

– Simone Carpio (ETAG Lead Volunteer)

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